Resources Library by ANA

A practical approach to sampling for business readership studies

This paper has sought to show that the sampling problems could be overcome efficiently and economically. The identification problems could also be solved if the naive idea that one was after the 'decision makers' were abandoned: a definable group of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Len J. Marchant

January 1, 1973

Aspects of international panel market research in the agricultural sector

Since the 19th century very extensive structural changes have taken place in agriculture, and these are once more of increasing current importance due to the question of economic regions. But not only this development makes the elaboration of data...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: M. Bourgnon

June 15, 1972

The design of leisure time activity studies

This paper examines some of the questioning procedures commonly used in leisure time activities. The likely pitfalls and biases are discussed and suggestions are made on how to avoid and minimize the possibility of their occurrence. Various sampling...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Lester R. Frankel

June 15, 1972

Sampling problems on an European scale

My task is to give an introduction into a discussion about a very important subject which we all know very well since a long time in every country - namely the sampling procedure. What may be the particular aspect of sampling problems on a European...

Catalogue: Seminar 1971: Multi-Country Research

Author: Friedrich Wendt

June 15, 1971

The myth of the percentage sample

This paper has argued that the sample size necessary in a survey does not primarily depend upon the size of the population from which the sample is to be drawn, but from other factors concerning the basic characteristics of the population and the...

Catalogue: The European Marketing Research Review 1970

Author: P. G. Moore

June 15, 1970

Quantitative market research

When formulating any kind of market research, many phases need to be programmed. First of all one must set the objectives of the research and from these will immediately spring the problem of selecting the sample. This will be followed by the...

Catalogue: The European Marketing Research Review 1969

Author: Mario Nevegna

August 1, 1969

Some unusual sampling experiences in human systems problems

Sampling theory is well developed and well known. The most satisfactory methods are also simple. Unfortunately the theoretically sound and simple methods can seldom be applied in practice in sampling human population. It is often impossible to find...

Catalogue: The European Marketing Research Review 1966

Author: Leslie Wilkins

August 1, 1966

Distribution surveys about food-stuffs

During the last ten years, the use of method sf sampling surveys has seen a marked development in more and more various branches: - General socio-economical surveys; - Consumer behaviour surveys; - Public opinion surveys; - Product tests; - Customers...

Catalogue: ESOMAR Congress 1964

Author: Philippe Baur

Company: KANTAR TNS Malaysia

June 15, 1964

The use of the telephone in industrial market research

The telephone as a mean of conducting market research is of course not new. For many years it has been used when approaching consumers, or radio listeners, or television viewers, and these respondents have accepted the telephone voice asking...

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Max K. Adler

June 15, 1963